Magento SEO: Guide to Better Optimize Your Magento Website

Magento is an outstanding e-Commerce platform with inbuilt SEO.
Initially, during its release there were no written rules or
step-by-step guide for Search Engine Optimization in Magento. It was
basically developed as a search engine friendly platform and the updated
current release is 1.2.1. To implement it properly, first the most
recent version should be employed followed by the enabling of Server URL
rewrites, which is found under System-Configuration-Web-Search Engines
Optimization. The following are the Magento SEO tips that can guide to
better optimize Magento websites.





WWW vs. non-WWW version: WWW is known as the secure version and non-WWW
is the unsecure version. Below the secure or unsecure options you can
locate the base URL and position the preferred domain. This function
will permit you to choose among WWW and non-WWW versions. At this moment
you can set the favored thing without altering the redirect from WWW to
non-WWW or either way. After which you can produce a 310 redirect
through .htaccess with mode_rewrite. This action will also check Magneto
from accumulating the SID query to your URLs. Always confirm that the
Base URL matches the redirect. Put in the index.php to the root when you
are editing the .htaccess file. Just about line 119 use the following
code:





Use the following code if your Magento install is not found in the root, conversely in the sub-directory http://www.mydomain.com/magento/:





Header Settings: The default title of the Magento install is "Magento
Commerce" always. Are you looking for augmenting quality traffic to your
Magento platform? Then you need to remember the following steps:





* It is advisable to keep your keywords next to your page title as
Search engines lay emphasis on the early words or the words that are
nearer to the page title. This will increase the chances of more likely
clicks by people who search for result pages.





* Initially you should eliminate the default title "Magento Commerce".
To get rid of the default title, go to Configuration => Design =>
HTML Head.





* Choose a comprehensive & pertinent title for your site. This
particular title will be employed by many non-content pages without any
custom title. Few such pages are "Contact Us" page, "Popular Search
Terms" and more.





* You also have an option of using �Title Suffix� to include the name of
your store to all the page titles, products and categories. It is
advisable to keep the Prefix empty for the above stated reasons.





* Following which you should keep �Default Description� and �Default
Keywords� empty. For all applications ensure that �INDEX, FOLLOW� is set
up and for other non-production environment set �Default Robots� to
�NOINDEX, NOFOLLOW� to avoid indexing of the site.





* This is the right time to add new canonical tag for optimizing your
web-store pages. For developing your Magento SEO, you can fix the
Canonical URL�s for Magento Module to adjoin them to your head.





* It is also desirable to take away the empty Meta�s from your code by
installing Yoast MetaRobots Module. At times Magento converts non-set
Meta robots into a Meta tag in the following style: . This might end up
in certain strange behavior in the search engines.





CMS Pages: CMS (Content Management System) is an exceptional management
tool for your business and it lets you to make content alterations. CMS
pages are fixed pages such as About Us page, Home Page and Customer
Service pages that give information about your web store and these pages
are generally managed through the backend panel. These pages are
complete pages that are accessible through their own URL address.





Category optimization: Magento grants you the power to add the name of
categories to path for product URL�s. As Magento do not support this
functionality well, it forms duplicate content issues and it is a good
thought to disable this function. For implementing this, go to System
=> Configuration => Catalog => Search Engine Optimization and
set up "Use categories path for product URL's to "no".





This is the right time to set the particulars for each category. Go to
Catalog => Manage Categories. The most imperative fields are:





Meta Description: Place an eye-catching description here. Remember that
your visitors will see the explanation in the result listings of the
search engines.





Page Title: It is good to keep this empty for using the category name
including parents� categories. At the time of customizing it, the title
will look exactly like your input, without the presence of the parent
category..





URL Key: Strive to keep a small but keyword rich URL. It is good to
eliminate stop words like "the", "and", "for" etc. Make a note that you
can put this only for all store views and for a multi-language store,
you are required to keep it language independent.





For each and every store view you can denote the Name, Page Title,
Description, and Meta data. This is a special feature for multi-language
stores.





Products optimization: Products pages optimization is similar to
Categories. You can put the Meta Information for each "Store View" and
the "Default Values". Also notice that the "Meta Title", will overwrite
the whole page title including categories except title prefix/suffix,
and not only the name of the product. Generally, the images will be
renamed to the product title, alt tags and titles by default. You can
change the alt tags and titles for each and every product image. This
can be done for every specific store view also.





Magento Template Optimization:





Optimized Blank Template: The default Magento coats like "Modern
Theme�,"Default Theme", and "Blue Skin" do not perform well in the use
of headings. From the view of SEO there is a lot of scope for
development. A Blank Magento SEO Theme, depending on the core Magento
Blank Theme is developed for your ease.





Headings: The default logo is an h1, and this should only appear on the
front page, apart from this page, all other pages should be no more than
an h3. The significant factor is to obtain the title of the content in
an h1 tag. For example a category page should have the category name and
for a product page it should have the product name. Next to this you
should clean up the excess usage of headings.





It is recommended to eliminate the usage of header in the side columns.
You can also make the text pertinent to the store (ie. include
keywords). There is no basis for adding "static" and keyword less titles
with an h4. For example it is good to alter all the h4 tags in div
class="head" to strong tags. This is the best time for content
optimization. Place the category name in an h1 and the product names in
an h3 at the category pages and set the product name in an h1 on the On
product pages.





Clean up your code: In general the CSS and JavaScript pages doesn�t
contribute anything beneficial to Magento SEO for which the JavaScript
and CSS pages located in your template files are to be shifted to
external CSS files and JavaScript. This aids in keeping your templates
clean and it ensures that your users can acquire those files on the
first load and ease the search engines from downloading the same every
time.





Aim for speed: Speed is the most noteworthy factor that directly
contributes to visitor�s traffic. The two notable things that can be
done to enhance your Magento install�s speed are:





Facilitate caching. Go to System=> Cache Management and enable the caching features.





You can significantly increase Magento�s speed by using PHPopcode cache and MySQL.





These Magento Search Engine Optimization tips will help in optimizing your Magento website.

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