The Top 5 Statistics You Have To Know For Your Website

There are now over 1 billion websites on the Internet according
to traffic monitoring sources. This is getting on for four times as many
as there were in 2010, by any standards that is enormous growth.

This
means that whatever market you are in you probably have a lot of
website competition, and you can expect it to keep getting ever more
competitive.

Your website is a complete waste of time, effort, and
money - if you don't attract visitors and retain them long enough to
take action. It's hard work getting visitors to your website if you want
free traffic, and it can be very expensive if you are paying for it.

Either
way you need to be very sure that you make the most of the traffic you
do get. Otherwise it is rather like running the bath without putting the
plug in, no matter how much is coming in you won't get much of a
result.

Remarkably few website owners actually track what their
website visitors do or what attracted them to their site in the first
place, and understanding this can make a massive difference to your
website success.

When you definitively know this information you
can make way more from your marketing and advertising, and you can
modify your content and site layout to maximize your income.

As an
example if your site is about pets you may think most of your visitors
are looking for information or products related to dogs and cats, and
your website content would be set up accordingly. If it turned out that
more visitors were actually interested in rabbits or birds would you
want to make some quick changes to your site?

So you need to
measure where your visitors are coming from and establish what they are
looking for. If you don't know the basic statistics here you are leaving
a lot of money on the table.

The first step is to get a tool
which provides you with the capability to measure what I am about to
take you through. I highly recommend that you set up Google Analytics,
it is free and very powerful, and will provide everything you need.

Each
of the following sections outlines a key piece of information to
measure, pull these together and you will be in a great position to beat
your competition and start to dominate your market.

If you are
running paid advertising such as Pay Per Click this data is essential to
have or you are likely to be wasting a lot of money.

Traffic Source

The
information given to you in Google Analytics under 'Traffic Sources' is
very important. It tells you where your visitors came from, ie how they
found you.

This tells you what marketing and advertising effort
is working. It will split out social media sources such as Twitter and
Facebook etc, and show links from other sites, as well as showing you
how much traffic specific adverts brought in.

You will be able to
see how listings on directory or advertising sites such as Yell.com are
performing, and whether any activity you may have in forums or on other
blogs is having any impact.

If you are putting effort in to search
engine optimization (SEO) activity you will also be able to see how
well this is doing, and how much organic search traffic you are getting
from Google and the other search engines, it will also show you which
search terms brought visitors to your site

Device

It
is no surprise that websites are receiving more and more traffic from
mobile devices such as smart phones and tablets. As these devices get
more powerful and better designed for surfing websites this is a trend
that can only increase.

Analytics will tell you how much of your traffic comes from desktop computers and from mobile devices.

Do
you know how your website looks on a mobile device? If not you should
go and check. It should be what is known as 'responsive', this means
that it scales automatically according to the device it is being
displayed on. This is the difference between it being usable or having
the visitor give up and leave immediately.

So if your website
renders badly on mobile devices, and you can see that you are receiving a
significant volume of your traffic from them, you now know that you
need a responsive version of your site.

Bounce Rate

This
measures how many of your visitors exit your website from the same page
through which they enter. You can see this for every page on your site.

Unless
your objective is to send them somewhere else straight away, eg off to
an external site where you have an offer, then a high bounce rate is
generally a bad thing. It tells you that you are not engaging your
visitors.

Maybe your visitor found what they were looking for
straight away, but if not you just lost a visitor who will probably
never return.

Only you know exactly what you want your visitors to
do, and if it is to go to another page on your site to buy something or
maybe become a subscriber you can see here how well each of your pages
are working to achieve this.

If you are getting a high bounce rate
that you don't want the message is clear, you need to have better
content or copy writing on the page to engage your visitors.

Also
be aware that Google is less inclined to rank sites with high bounce
rates, it is a signal to them that you have poor content and are not
giving visitors what they are looking for. This will make you much
harder to find in the search engines.

Behavior

This section tells you which pages the visitors originally landed on and which ones they visited.

You
may be surprised at which pages are getting the most traffic, or
conversely which ones are not doing well. From this information you can
make changes and better utilize the traffic to take the actions you
want.

All your top visited pages should have an easy to find 'call to action' so that you can make the most of the traffic you do get.

Average Visit Duration

Obviously
you will normally be looking to engage your visitors for as long as
possible, particularly if you want them to come back.

So if this
statistic shows that a lot of visitors only stay for seconds or a very
short time, you know you need to make some changes.

As with the
Bounce Rate statistic your site's overall average visit duration also
affects your SEO, another good reason to have really good content.

Summary

Unless
you understand these traffic statistics you will never get the most out
of your website. If you can't measure it you can't manage it.

Of
course you will need to put a little time and effort in to this, but it
really will pay dividends and can give you the advantage over your
competitors.

If you want to make more of your website and your marketing activities, visit http://youralternativefuture.com now for many more free articles and reports.

Dave
is a successful consultant who has held senior positions in
corporations all around the world. He has clients from start up
businesses through to large international companies who he assists with
websites and strategy. One of his current clients is a dragon from the
Dragons Den TV series.

Article Source:
http://EzineArticles.com/?expert=Dave_Wedge

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