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BBM Top in World’s 4th Largest Messaging Market

 

In what country of 240 million, nearly all of them mobile enthusiasts, does BBM rank number one? Hint: it’s in southeast Asia, and is comprised of more than 18,000 islands.

Answer: Indonesia. 79% of Indonesia’s mobile users use BBM, beating out Facebook-owned WhatsApp and LINE, which take the 2nd and 3rd positions, respectively, according to research from Nielsen reported in the Jakarta PostReuters, and elsewhere.
But why is BBM so popular?
Well, with features like Video Calling, BBM Channels, Stickers and BBM Money (Indonesian Exclusive) to set it apart –  it’s no wonder BBM has become the top dog there. Also, it’s cross-platform; enabling you communication with nearly everyone else.
In addition to the pre-existing functions, and update for BBM was pushed globally today bringing a range of cool new features, like Timed Messages and Automatic HQ Picture Transfers.
Looking at all of these features rolled into a single messaging app, it makes perfect sense for Indonesians to be crazy for BBM – it’s simply the best platform for all they want to do.
It’s also not limited to Indonesia, either – get yours today for BlackBerryiOS or Android devices, and see for yourself what all the fuss is about.

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